Wednesday, September 24, 2008

The role of pricing in window cleaning



When choosing a window cleaner, what importance should you put to the price? Should you choose the cheapest window cleaner to the exclusion of other factors like reliability, professionalism, quality of workmanship, and trust?

Let's face it, we all know and agree that you get what you pay for. If price was the most important factor, we would all be wearing the cheapest clothes, live in the most inexpensive home, drive the cheapest car, have the cheapest TV, and by all our food for the lowest price. Fact is, we do not. We know that we get what we pay for.

When it comes to services to, you know that you get what you pay for. Just look at what happened to many unsuspecting Canadians a few months ago with the grounding of now bankrupt Zoom Airlines. This airline offered low priced air travel to places to Britain, thus attracting many customers, however, they couldn't pay their bills, and in time, they couldn't deliver on their service, flying, leaving many angry and frustrated and with no way to get home, half way across the world.

Add to the list other low cost airlines like Canada3000, JetsGo and others, when you pay too little, the service provide eventually cannot deliver. It is far more bitter to experience a failure of service than to pay a little bit more and not be unsatisfied.

Granted you may say, what about window cleaning? It is just that, window cleaning? Why should one be wary of a very low prices for window cleaning?

Well, as my experience as a window cleaner for six years, I have seen a lot. Many low cost window cleaners eventually like Zoom Airlines fail to provide service. Although there are many fine window cleaners, there are many fly-by-night ones too. For a while they may provide service, but suddenly, without warning, they may disappear when something "better" comes along. Others may only come erratically when they need some cash. Leaving your windows to become filthy between cleans. Some might seem to provide regular service, but very often, they may skip windows, clean only half of some windows. Leave dirty water on the ledges, or use shoddy equipment that leaves streaks, lines, and dirt on the window. Again they are not delivering.

These same window cleaners may be frightening to your customers, or yourself. They may be unshaven, have long hair, be unkind, unprofessional, or smoke in front of your store.

Some low cost window cleaners fall into other categories, there may be at times that the pricing for window cleaning may be so low, because a window cleaners has not raised his prices for decades. But the problem with that is, when the person gets sick, he has no one to take over his work, leaving you vulnerable.

So as you instinctively already know, you get what you pay for. Price should not be the only factor when deciding to award a window cleaning contract. At times our company may be the lowest bid you receive, and at times it may be the highest too.

However, we provide the needed quality and service that you deserve. We will provide a list of references when providing a proposal, so that you can see why others trust us. Our cleaners are always clean cut, polite, professional, courteous, and kind.

As a small company, often I myself do the window cleaning, and you can see my picture at the top of this blog.

We price so that we can service you for the months and years to come. As we grow, we can continue to provide reliable window cleaning.

What does that mean? Well, we will provide a schedule that fills your needs, lets say for example once a week, and week after week, month after month, we will be there, cleaning your windows like clockwork.

We also don't skimp on equipment. We use the best equipment, and maintain it well, so that your windows don't get streaks, lines, or left over dirt.

Stores from time to time have emergencies. Head office is going to visit them, or some person, spit or defaced the windows with eggs. When you need the windows cleaned quickly, just call us, and we provide emergency window cleaning. A service that a low-cost provider finds hard to match.

Finally it is easy to communicate with us. Often when you call us, we will answer the phone, no voicemail hell! When you do have to leave a message we call back promptly and return all calls.

So now you know the importance of not choosing on price alone. Other factors come into play like is the window cleaner have a record (with his past customers) of being reliable, trustworthy, doing quality work, and being a true professional.

Ask questions, ask for referrals, look at how he presents himself, ask his customers how they enjoyed using his company.

If you are in the Toronto area, call our company. You will be pleased with our service.

1 comment:

window cleaning said...

It's always best to call for a professional help for your hard to clean windows. The professionals have the right tools and expertise to do the job for you